Neill Waters

20 years with leadership roles in the automotive industry specific to financial services and retail (buy-here-pay-here) sales with responsibilities encompassing Sales Leadership, Marketing, Product Management and Business Development. Specialities include leadership and execution of strategic marketing, partnership development, organization strategy development and process improvement initiatives with executive marketing/BD roles in both B2B and B2C segments. Business Development Leader: Skilled in developing key strategic industry alliances, sales leadership, product development/management, vendor management and national program development. Marketing Leader: Skilled in brand creation initiatives, internal/external communications efforts, advertising and promotional initiatives, ROI qualification, targeted marketing across various industry segments, digital marketing strategy, SEM, SEO, marketing automation, customer engagement and print messaging. Previously, held the title of Vice President, Marketing and Business Development for Automotive Finance Corporation a subsidiary of KAR Global. Currently hold an executive role in the retail auto dealership environment at U.S. Auto Sales (35 stores in 5 states) headquartered in the Atlanta area and currently hold the title of Chief Marketing and Business Development Officer.