Tatjana Dragovic
General Manager - Digital Products and Experience
During my career, I had the privilege of innovating and building industry-first digital products to drive digital adoption and design new customer value. My passion for delivering customer-centric experiences comes from my desire to bring simplicity, delight and innovation into digital customer journeys. I am known as a change catalyst, highly competent in developing data-driven strategic roadmaps, forging partnerships and leading global cross-functional teams to capture untapped growth and customer loyalty. I thrive as a people leader who builds future leaders, and empowers them to be the best versions of themselves. Standout accomplishments: (1) launching and scaling a financial health product with 10 million monthly visits, (2) transforming digital sales model to produce record $1Bn+ in retail deposit balances and 3) delivering industry-first self-servicing solution for underserved segment of customers.
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