Lightico has been growing rapidly and we are seeing a growing demand for our solution in the market. Due to the rapid growth, we are expanding our marketing team and looking for a proven, caffeinated content writer to join our inbound lead gen team to create compelling deep content like whitepapers, eguides, and other marketing copy for the website and sales collateral. The right candidate will conduct research on vertical-specific topics, help generate new ideas for content, and of course write!
What you will do
- The primary responsibility of the content writer is to research and write original copy and/or edit copy for a wide range of content marketing initiatives including blogs, ebooks, webinars, website, campaigns. They will also write other marketing materials including sales collateral, video scripts, social media and other marketing channels.
- Conduct independent research using online sources, internal and external interviews, and reports.
- Write clearly and at a level and tone suitable for the targeted persona.
- Prepare well-structured outlines and drafts (use of headings, formatted for online, and designed pdf) for editorial review.
- Use SEO guideline
- This person will have keen insight into the minds of our persona will be relied upon for the creation and implementation of marketing initiatives.
- Identify gaps in our content and recommend new topics (pitch ideas)
- Excellent writing and editing skills in English
- 5+ years with 2+ in B2b SAAS Experience as a content writer, with a portfolio of published articles
- Experience doing research using multiple sources.
- Desire to tell stories in a compelling and business -relevant way
- A flare for working with different personas and across content types.
Please send content samples (blog, ebooks, guides) with the application