We're Here to Simplify Complex
Customer Processes

Both businesses and their customers want the same thing: to get things done. But customer-facing processes that rely on partial, siloed and legacy solutions just don’t work.

Lightico makes it easy to digitally complete entire processes with swipes and selfies so businesses and their customers can move forward fast.

35
%

Higher FCR

25
%

Reduction in AHT

15
%

Higher NPS

A Word From Our CEO

Customer-facing processes can be easy, secure and complete. A fully digital and streamlined frontend allows entire customer journeys to be completed quickly so businesses can focus on adding higher-value activities – not chasing customers for signatures and forms.

Our Story

Lightico’s on a mission to help businesses digitize their customer interactions.

And we’ve only just started.

2015

Lightico is founded by a group of friends: Zviki, Omri, Justin, and Vladimir.

Their first office is Justin’s living room (Justin’s wife begrudgingly accepts).

2016

Lightico onboards its first customer, Espresso Club, for document collection and ID verification.

2017

Pre-seed funding is secured, allowing Lightico to further expand its product offerings.

2018

Lightico raises a VC-backed seed round, and Tel Aviv headquarters are established.

Lightico builds out its executive team as it transitions from an SMB product to an enterprise-grade solution.

2019

Lightico raises Series A round and establishes offices in NY.

First entry into the financial services industry.

2020

Lightico reaches 50 employees and 100+ office plants while passing 200 customers.

 

2021

Lightico reaches 100 employees.

Emerges from the Covid-19 crisis with a $27 million Series B round secured.

Tomorrow

Changing the face of consumer interactions while having fun, one Lightico session at a time.

Executive Leadership

Zviki Ben Ishay

CEO & Co-Founder

Justin Josh

CTO & Co-Founder

Omri Braun

COO & Co-Founder

Gilad Komorov

Chief Revenue Officer

Avi Lousky

VP Product

Jake Levant

VP Marketing

Shlomi Levi

VP R&D

Richard Grey

VP Customer Success

Shani Kotzer

VP People

Adir Zimerman

VP Sales

Moti Gabay

VP Global Partnerships & Alliances

Zviki Ben Ishay

CEO & Co-Founder

Zviki founded Lightico after 17 years of helping businesses improve the way they service and sell their customers – with an emphasis on using technology to simplify customer journeys.

Zviki has done this in several roles and from many angles including fostering effective interaction management, compliance assurance, and customer delight.

Justin Josh

CTO & Co-Founder

Justin brings a strong R&D and product background as Lightico's CTO. Prior to founding Lightico, Justin was the VP R&D at Bynet Data Communications. Before that, he spent six years leading the product team at Netcom.

Omri Braun

COO & Co-Founder

An entrepreneur for many years, Omri has been involved in the establishment of many startup companies, both in a co-founder and advisory capacity.

Gilad Komorov

Chief Revenue Officer

For the past 15+ years, Gilad has been designing, building, and leading SaaS business operations in hypergrowth SaaS companies. His expertise spans across all business functions of a SaaS company: sales, marketing, customer success, and partnerships. Gilad specializes in building for scale and leading for excellence.

Avi Lousky

VP Product

Avi brings a strong enterprise product background to Lightico. Prior to Lightico, he had a brief stint as product manager at Verint. Before Verint, he spent nearly 14 years in several managerial roles at NICE. Avi earned his MBA from Tel Aviv University.

Jake Levant

VP Marketing

Jake comes with 15 years of marketing and organizational leadership in high-growth high-tech businesses. Key capabilities include positioning, digital marketing, demand generation, branding, monetization, and strategic marketing partnerships.

Shlomi Levi

VP R&D

Shlomi is an R&D software leader with managerial experience in mission-critical products.
He has highly developed architecture design skills with a focus on code reuse, high performance, quality, and simplicity.

Shlomi thrives on developing self-managed cross-functional scrum teams (CI/CD, DevOps, Performance) with attention to speed, quality, and cost-effectiveness.

Richard Grey

VP Customer Success

Richard is an energetic customer experience champion with a proven track record in sales, professional services, and customer success. Having worked within a number of SaaS technology companies from very early stages, he has gained wide knowledge in a number of different disciplines.

Shani Kotzer

VP People

Shani is both a doer and a people's person. She co-founded the biggest SW placement company for the tech industry, which was acquired in 2015 by Matrix. She has extensive experience managing teams and TLs and establishing companies' cultures and values.

Adir Zimerman

VP Sales

Adir is a business leader with a deep technological understanding, as well as a thought leader and keynote speaker in the domains of innovation and sales. Prior to joining Lightico, Adir was the VP of Sales at Market Beyond, an e-commerce revenue Intelligence platform. He is the founder of the Rainmakers IL initiative, which promotes helping Israeli entrepreneurs thrive in hi-tech sales.

Moti Gabay

VP Global Partnerships & Alliances

Moti is a well-rounded SaaS business executive with a decade of hands-on experience in leading, building, and scaling global go-to-market teams across Sales, Customer Success, Business Development, and Account Management at leading SaaS B2B companies. Prior to joining Lightico, Moti was VP of Global Customer Success and international sales at Spot by NetApp, and LivePerson where he played an important role in the companies massive hyper-growth and success.

Awards and Recognition

G2 High
Performer

App of the year

DEVone Partner
Award Winner

Most Promising
Banking Technology

Enterprise tech
Recognition

Member

Best Partner in
Digital Domain

Member

Partner with Us

Leading companies partner with Lightico to streamline sales and service processes for some of the world’s top brands. You too can help your customers digitally transform their connections with their end-customers so they can see benefit from fast and complete interactions.

Become a partner

Who We Are

Our energetic, innovative, and success-oriented team works hard to ensure that the world’s largest companies are empowered to digitally complete their end-customers’ journeys.

Join the team

"Great tool to expedite customer service"

The most helpful thing about Lightico is the fast turnaround time, The upside is that you are giving your customer an easy way to respond quickly and efficiently. Lightico has cut work and waiting time as you can send customer forms via text and get them back quickly, very convenient for both parties.

"Great Service and Product"

I love the fact that I can send or request documents from a customer and it is easy to get the documents back in a secured site via text message. Our company switched from Docusign to Lightico, as Lightico is easier and more convenient than Docusign, as the customer can choose between receiving a text message or an email.