About The Position
Lightico has been growing rapidly and we are seeing a growing demand for our solution in the market. Due to the rapid growth, we are expanding our marketing team and looking for a proven, caffeinated content writer to join our inbound lead gen team to create compelling deep content like whitepapers, eguides, and other marketing copy for the website and sales collateral. The right candidate will conduct research on vertical-specific topics, help generate new ideas for content, and of course write!
What you will do
- Conduct independent research using online sources, internal and external interviews, and reports.
- Write clearly and at a level and tone suitable for the targeted persona.
- Prepare well-structured outlines and drafts (use of headings, formatted for online, and designed pdf) for editorial review.
- Use SEO guideline
- Identify gaps in our content and recommend new topics (pitch ideas)
- Excellent writing and editing skills in English
- Experience as a content writer, with a portfolio of published articles
- Experience doing research using multiple sources.
- Desire to tell stories in a compelling and business -relevant way
- A flare for working with different personas and across content types.
Please send content samples (blog, ebooks, guides) with the application.