Built for the World's Most Complex Customer Journeys
The world’s largest banks and Telcos use Lightico to turn high-friction customer journeys into seamless, compliant digital experiences with minimal IT investment.
Our AI-powered platform automates complex, regulated processes across the entire customer lifecycle and any channel, from sales and onboarding to service and retention.
Replace slow, manual processes with frictionless journeys that reduce average handling time, improve operational efficiency and increase customer satisfaction while delivering 100% compliance. All delivered in weeks, not months, with zero system disruption.
Sales Uplift
Reduction in AHT
Higher NPS
Executive Leadership
Zviki Ben Ishay
CEO & Co-Founder
Justin Josh
CTO & Co-Founder
Omri Braun
COO & Co-Founder
Bill Safran
Chief Strategy Officer
Avi Lousky
EVP Product
Richard Grey
Chief Revenue Officer
Jeff Dobo
EVP North America
Shani Kotzer
Global EVP HR
Toni Kemp
VP HR EMEA
Gaby Young
VP Marketing
Liran Assulin
VP Engineering
Moris Malka
VP Strategic Partnerships
Gabi Berger
VP Global Support
Shelly Myers
VP Customer Success EMEA
Rhydian Perry
Global VP Operations & DPO
Zviki Ben Ishay
CEO & Co-Founder
Zviki founded Lightico after 17 years of helping businesses improve the way they service and sell their customers – with an emphasis on using technology to simplify customer journeys.
Zviki has done this in several roles and from many angles including fostering effective interaction management, compliance assurance, and customer delight.
Justin Josh
CTO & Co-Founder
Justin brings a strong R&D and product background as Lightico's CTO. Prior to founding Lightico, Justin was the VP R&D at Bynet Data Communications. Before that, he spent six years leading the product team at Netcom.
Omri Braun
COO & Co-Founder
An entrepreneur for many years, Omri has been involved in the establishment of many startup companies, both in a co-founder and advisory capacity.
Bill Safran
Chief Strategy Officer
Bill has over 20 years of experience managing and growing software businesses serving the financial services and telco sectors. Previously, he was CEO and co-founder of Vizolution, which was acquired by Lightico in 2023. Bill earned his MBA from The Wharton School.
Avi Lousky
EVP Product
Avi brings a strong enterprise product background to Lightico. Prior to Lightico, he had a brief stint as product manager at Verint. Before Verint, he spent nearly 14 years in several managerial roles at NICE. Avi earned his MBA from Tel Aviv University.
Richard Grey
Chief Revenue Officer
Richard Grey is the Chief Revenue Officer at Lightico, responsible for leading global revenue strategy and execution across marketing, sales, partnerships, and customer success. He is committed to fostering a culture of collaboration and accountability, empowering teams to deliver meaningful outcomes for customers and partners. With a focus on growth through excellence, Richard ensures Lightico’s go-to-market organization operates with clarity, purpose, and shared success.
Jeff Dobo
EVP North America
Over the past 18 years, Jeff has built and led enterprise sales teams and comes with an exceptional track record of delivering results in highly competitive environments while fostering key partnerships with leading global technology innovators. Having spent the majority of his career with large global corporations, Jeff’s expertise consists of many layers including sales, operations, finance and marketing.
Shani Kotzer
Global EVP HR
Shani is both a doer and a people's person. She co-founded the biggest SW placement company for the tech industry, which was acquired in 2015 by Matrix. She has extensive experience managing teams and TLs and establishing companies' cultures and values.
Gaby Young
VP Marketing
Gaby Young is Lightico’s VP Marketing. With a strong background in marketing communications, business development and branding, her career spans over several industries including SaaS software, eCommerce, healthcare, non-profit and agency work. Gaby has deep knowledge of identifying and developing high-impact campaigns and possesses strong abilities to plan strategically, execute large-scale projects, develop ideas and automate processes to drive brand awareness, demand and revenue. Gaby is also an expert in connecting relevant companies within her extensive network and developing valuable business relationships.
Liran Assulin
VP Engineering
Liran brings 14 years experience in building and leading both on and offshore development and automation teams. Prior to joining Lightico, Liran led the backend group in Cynet security for over 6 years and headed up the development of their XDR platform. Liran has extensive experience in cloud technologies, architecture and scale considerations in SaaS environments.
Moris Malka
VP Strategic Partnerships
With years of technology background, Moris found his passion in building ecosystems for SaaS companies. His strong interpersonal skills and love of relationship building, drives his mission to develop strategic relationships of technology alliances and impact revenue growth by identifying and onboarding global resellers and referral partners.
Gabi Berger
VP Global Support
Gabi Berger is an accomplished leader in Customer Success and Support with extensive experience in SaaS organizations. Renowned for her ability to resolve challenges, enhance customer satisfaction, and optimize operational performance, Gabi has a proven track record in designing and managing cross-departmental projects, teams, and services.
Her expertise spans Customer Service, Implementation, Training, Retention, Support, and Account Management. Gabi excels in hiring, training, and managing talent, deploying organizational procedures, and characterizing and implementing CRM systems to drive efficiency and results.
With a customer-first approach and a passion for operational excellence, Gabi is committed to delivering value and fostering lasting partnerships.
Shelly Myers
VP Customer Success EMEA
Shelly Feld Myers is responsible for managing a diverse portfolio of clients across the EMEA region and driving growth through value-focused strategies. With a strong background in building customer-centric teams and delivering successful solutions, Shelly has held senior roles at WalkMe, Yotpo, and LivePerson. She is passionate about enhancing customer experiences and fostering long-term partnerships.
Rhydian Perry
Global VP Operations & DPO
Rhydian is an experienced senior manager who has led rapid growth startups for over two decades. He has a solid track record of delivering customer-focused solutions, ensuring information security, and managing business change. He is skilled at establishing and improving operational processes to achieve high standards of performance and service quality.
Awards and Recognition
G2 High
Performer
App of the year
DEVone Partner
Award Winner
Most Promising
Banking Technology
Enterprise tech
Recognition
Member
Best Partner in
Digital Domain
Member
Partner with Us
Leading companies partner with Lightico to streamline sales and service processes for some of the world’s top brands. You too can help your customers digitally transform their connections with their end-customers so they can see benefit from fast and complete interactions.
Who We Are
Our energetic, innovative, and success-oriented team works hard to ensure that the world’s largest companies are empowered to digitally complete their end-customers’ journeys.
Join the team
Start Completing at the Speed of Lightico
Instant eSignatures, IDV, Document Collection & More
"Great tool to expedite customer service"
The most helpful thing about Lightico is the fast turnaround time, The upside is that you are giving your customer an easy way to respond quickly and efficiently. Lightico has cut work and waiting time as you can send customer forms via text and get them back quickly, very convenient for both parties.