Conditional forms allow users to display fields based on answers to questions that are relevant to the submission. In some cases, you can also add rules to conditionally display fields and other form elements, such as headers, dividers, and attachments. Because these fields based on how people respond to other fields on the form, you can get specific information that is more relevant to your business needs.   For example, if you have a survey question that asks people to rate the customer service at your business, you can create a commentary box that uses logic to pop up whenever someone gives a good, medium, or poor rating.


  • According to Marketing Insider Group , 78% of internet users say personally relevant content from brands increases their purchase intent. (
  • Marketing campaigns are 83% less effective when the experience is irrelevant to the user. (
  • According to Infosys , 74% of customers feel frustrated when web content isn’t personalized, and 59% say that personalization influences their shopping decisions. (
  • In one case study , an 11-field form saw a 120% increase in completions when it was reduced to four fields. (

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reviews"Great tool to expedite customer service"

The most helpful thing about Lightico is the fast turnaround time, The upside is that you are giving your customer an easy way to respond quickly and efficiently. Lightico has cut work and waiting time as you can send customer forms via text and get them back quickly, very convenient for both parties.

"Great Service and Product"

I love the fact that I can send or request documents from a customer and it is easy to get the documents back in a secured site via text message. Our company switched from Docusign to Lightico, as Lightico is easier and more convenient than Docusign, as the customer can choose between receiving a text message or an email.